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SPECIALTY FOOD SUCCESS: Silver Moon Since 2005, Silver Moon had been building and growing with a few commercial distributions. Now the time had come to push through and make a big statement at the Fancy Food Show 2009 at the Moscone Center in San Francisco, where hundreds of retailers and distributors would see and taste Silver Moon products for the first time. Download PDF Here |
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GODZILLA VS. VIRTUAL TAPE: Alacritus Alacritus wanted to sell its brand-new VTL technology into a market dominated by established giants and a long history of tape backup. They came to Hellbent to make their message stand up and sing. Download PDF Here |
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INTEGRATION SUCCES: Legato After acquiring many smaller companies, backup giant Legato had to figure out how to integrate the new company's product messaging and marketing materials into a consistent, Legato-based whole. They asked Hellbent to make that happen. Download PDF Here |
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WHEAT-FREE SUCCESS: Pamela's Products When Pamela's Products wanted to move into major national grocery chains like Safeway, she came to Hellbent to re-design her packaging. The company is now maintaining a 11 percent CAGR in an industry whose average growth hovers around 3 percent. Download PDF Here |
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SUCCESS IN A DOWN MARKET: Trolltech
From late 2000 to early 2003 (when Hellbent did all of the marketing for Oslo-based Trolltech AS), the Dow lost 34 percent, the NASDAQ lost 73 percent, and the Bay Area lost 300,000 jobs. Trolltech's staff doubled, and their sales doubled twice. Were we entirely responsible? Of course not. But we think their success was no coincidence. Download PDF Here |