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DEBORAH SHEA, CEO/President
As Hellbent's CEO and President, Deb Shea provides oversight to all campaign development and execution,
exploring with her team the confluence of creative design, strategy, function, and technology. She founded Hellbent
Marketing in 2003 after many years in art and creative director roles within design studios and Silicon Valley tech
companies that served a global market. In these positions Deb led teams that spanned Europe, India and Asia,
inspiring collaboration among multiple language and cultural groups and creating new graphical standards for online
design. This deep experience in brand strategy and outbound marketing materials for sales, web, trade, video and
print production is the foundation of Hellbent Marketing. After five years of steady growth, a stream of happy,
repeat clients and more than 130 awards for excellence in marketing and creative design, Hellbent added extensive
online and SEO expertise services in 2008.
She is the President of the National Association of Women Business Owners (NAWBO) in Silicon Valley and on
the Board of Directors for the Peninsula Symphony and the Redwood City Education Foundation. Chosen by the
Silicon Valley Business Times as a "2010 100 Top Women of Influence," Deb was also named a 2010 Top Woman
Entrepreneur by Women Entrepreneur Magazine. In 2010, Hellbent Marketing received multiple American Graphic
Design honors from the prestigious Graphic Design USA magazine and the 2009 Business of the Year Award from
NAWBO-SV.
Known for her creativity, passion, brass and sass, Deb inspires her team and everyone she meets to aspire to
excellence. The quintessential Californian, she is also an avid outdoorswoman, a crack shot with both gun and bow
and arrow, and often found sailing across the San Francisco Bay at the helm of her schooner, the Babalu.
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SHANAN VASQUEZ, Art Director
Shanan Vasquez is Hellbent's Art Director, responsible for integrating a campaign's overall visual design with
the marketing objectives and serving as top liaison between clients and the web team. Prior to joining Hellbent,
Shanan worked as a graphic designer creating artwork and the full range of print collateral materials for corporate
identities, packaging and advertising. She is a graduate of San Jose State University's nationally recognized
Design School who earned both a BA in Graphic Design and a BFA in Photography. Her work has been published
in periodicals and exhibited in galleries. The experience she acquired in an even earlier role, as a competitive
cheerleader for a college all-star team, continues to serve Shanan well in her day-to-day activities as Art Director at
Hellbent. Enthusiasm, a laser focus on client service and keen attention to detail mark her projects as much as her
appealing, intuitive use of color and design elements..
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JOYCE VALENTE, Project Manager
Joyce is Hellbent's Project Manager, responsible for the overall coordination and execution of development
for each project. She is charged with monitoring campaign benchmarks and ensuring deadlines and all standards
are met to complete client satisfaction. Before joining Hellbent, Joyce ran her own company and also held office
management positions for a wide range of companies. The San Francisco Bay Area native is also a paralegal. Her
responsibilities include establishing attainable, time-sensitive goals, managing stakeholder communications, tracking
concurrent budgets, schedules and deadlines, and providing support to special projects.
Most critically, Joyce employs her superior organizational skills to help clients plan, keep them apprised of progress
and make sure their needs are met to the highest standards of customer service. Hellbent's satisfied clients and
vendors know that Joyce is their advocate, and she works hard to make all projects go as smoothly as possible.
Her colleagues appreciate her genuine positivity and solution-oriented mindset. Joyce also directs the Hellbent
Academy/Internship, a program that draws the best and brightest designers and web specialists to the firm and
keeps Hellbent at the forefront of online marketing and brand development.
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SINÉAD MCELHONE, Graphic Designer
Sinéad McElhone is Hellbent’s Graphic Designer, works with the Art Director to create captivating visual designs for print and web marketing materials. Prior to joining Hellbent, Sinéad worked as a graphic designer creating a full range of print and web materials, including work for USF Associate Professor Melinda Stone’s howtohomestead.org and Fiddler’s Green, Millbrae. She is a graduate from the University of San Francisco where she earned her BA in Design and minored in Business. Her work has been exhibited in galleries.
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FLOYD, Mascot HR Specialist
Floyd joined Hellbent in 2003, after a brief stint at the Coyote Point Animal Shelter. His previous experience is unknown, but he has quickly learned many valuable skills and has been appointed official client greeter.
During his tenure at Hellbent, Floyd has been an integral part of employee happiness. Hellbent could not provide the excellent work we are known for without Floyd's enthusiastic presence and positive outlook on life. His motto: keep it real.
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DEBORAH SHEA